Tenderfoot Logo

Tenderfoot Fair Trade Learning Lab is a non-profit organization who’s goal is to offer semester-long residential sustainable living programs for college students. The students will work on the farm campus in exchange for tuition.

 

After talking to the co-founders, Lindsey and Travis, about their vision for the look of Tenderfoot - something that needed to convey simplicity, sustainability and approachability - I created a hand-drawn logo mark of a woman and tree dancing. This symbolizes the coexistence of humans and nature and the playfulness that we should experience in the outdoors.