Swank By Design is a full service interior design firm and lifestyle shop located in Hamilton, NY. From their beautiful Hardwick Cottage on the Sound project to their Transitional English Tudar project, their interiors are always bright and inviting. Though the color palette tends to be more muted - white, grays and black accents - there is so much character in the texture and mix of materials used in these spaces.

 

I had the pleasure of helping Swank with a logo refresh and have since designed their window decals, interior and exterior signage, business cards, gift cards and packaging and their email templates.

 

Their old logotype felt too bold for the look and feel of the brand, so I created a new logo that felt lighter and more aligned with the interior work they do. The color palette, though muted, mimics the spaces the firm creates and feels fresh and bright.