I worked with Kate Stelfox (aka Hikertrash Honey) on this branding project for her company called Streel. Due to the lack of options and availability of products that women want/need in the outdoors, Streel will strive to meet these needs and offer products that are lightweight, durable and sustainable. One of the first products will be a light, compact comb. During the research process for this logo I found a few different definitions of the word Streel - A “slovenly woman” or “to saunter idly and aimlessly.” It’s too perfect. I also loved the idea of messy hair as a metaphor for an outdoorsy person. To portray the coexistence of people and nature I combined something human (the strand of twirling/“messy” hair with something from nature (a stick/twig).