Rachel Meltzer (of Meltzer Seltzer) is a writer working for career catalysts including coding bootcamps, upskill educators, and career change coaches. She also coaches new freelance writers through group coaching programs all while living the van life with her cat, Bonnie.

 

Rachel approached me about her brand creation shortly after we met while hiking the AT. Through her logo I needed to pull together a few very different ideas including writing, nature, mental wellness, and seltzer. I was able to combine these thoughts through color, icons and imagery.