Literacy Outreach for Madison County, NY is a not-for-profit adult literacy service. Trained volunteer literacy tutors work with adult learners to earn their NYS High School Equivalency Diploma or learn English as a second Language. They offer free, weekly one-on-one instruction at libraries across the county.

 

I loved that this client was open to using this fun high-five logo mark I created. They felt that it spoke to the welcoming, helpful, community-minded vibe they are trying to cultivate with their brand. Similarly, the bright color palette and bold brand patterns were created to symbolize growth, change and happiness.